Marketing planning, market orientation and business performance
Year of publication: |
2003
|
---|---|
Authors: | Pulendran, Sue ; Speed, Richard ; Widing, Robert E. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 3/4, p. 476-497
|
Publisher: |
MCB UP Ltd |
Subject: | Company performance | Marketing planning | Market orientation | Marketing concept |
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