Marketing practices in Africa

guest editor, Kofi Q. Dadzie

About the Guest Editor Kofi Q. Dadzie teaches marketing and logistics inthe Robinson College of Business at Georgia State University. For the past21 years, Dr Dadzie has devoted much of his professional career toresearching marketing practices in Africa's economic development withfunding from the US Agency for International Development, US InformationAgency, and African governments

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Year of publication:	c2002
Other Persons:	Dadzie, Kofi Q. (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Afrika \| Africa \| Marketingmanagement \| Marketing management \| Marketing

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Extent:	Online-Ressource (145 p)
Series:	Journal of business & industrial marketing ; v.17, no. 6
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency; Electronic reproduction; Available via World Wide Web
ISBN:	0-86176-771-3 ; 978-0-86176-771-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012672818