Marketing principles
William G. Nickels
| Year of publication: |
1982 ; 2. ed.
|
|---|---|
| Authors: | Nickels, William G. |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Vereinigte Staaten | Absatz | Betriebswirtschaftliche Einführungsschrift | Marketingmanagement | Marketing management | Marketing |
| Extent: | XXIII, 648 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-558197-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000052125