Marketing : real people, real choices
Solomon; Marshall; Stuart; Barnes; Mitchell
| Year of publication: |
2009 ; 1. european ed., 2. [print.]
|
|---|---|
| Authors: | Marshall, Greg W. ; Stuart, Elnora W. ; Barnes, Bradley R. ; Mitchell, Vincent-Wayne |
| Other Persons: | Solomon, Michael R. (contributor) |
| Publisher: |
Harlow : Prentice Hall |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 589 S. ill (chiefly col.) 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-70880-5 ; 978-0-273-70880-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003801770