Marketing research : a practical approach

Bonita Kolb

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques

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Year of publication:	2008 ; Online-Ausg.
Authors:	Kolb, Bonita M.
Publisher:	Los Angeles, [Calif.] : SAGE
Subject:	Marktforschung \| Market research \| Marketingtheorie \| Betriebswirtschaftslehre \| Methode

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Extent:	Online Ressource (xiii, 292 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques Includes bibliographical references and index
ISBN:	978-0-85702-801-3 ; 978-0-85702-801-3 ; 978-1-4129-4797-8 ; 978-1-4129-4797-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208032