Marketing research : an applied approach
Thomas C. Kinnear ; James R. Taylor
| Year of publication: |
1979
|
|---|---|
| Authors: | Kinnear, Thomas C. ; Taylor, James R. |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Marktforschung | Marketingforschung |
| Extent: | XVI, 656 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-034741-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004582462