Marketing research : an international approach
Marcus J. Schmidt ; Svend Hollensen
| Year of publication: |
2006
|
|---|---|
| Authors: | Schmidt, Marcus J. ; Hollensen, Svend |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing research | Methodology | Export marketing | Research | Marketingforschung | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 613 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-64635-8 ; 0-273-64635-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004867153