Marketing research
Year of publication: |
2016
|
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Authors: | Birks, David F. |
Published in: |
The marketing book. - London and New York : Routledge, ISBN 0-415-70377-8. - 2016, p. 166-190
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Marketingtheorie | Marketing theory |
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