Marketing research in Japan : from its emergence to the present
Year of publication: |
2008
|
---|---|
Authors: | Synodinos, Nicolaos E. ; Kabayashi, Kazuo |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 1, p. 121-153
|
Subject: | Marktforschung | Market research | Branchenentwicklung | Sector development | Japan | 1945-2005 |
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