Marketing research in practice : a practitioner's guide to effective applications and key strategies
Paul Hague and Peter Jackson
| Year of publication: |
1992
|
|---|---|
| Authors: | Hague, Paul ; Jackson, Peter |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 234 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-0435-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004140973