Marketing research : online research applications
Alvin C. Burns ; Ronald F. Bush
| Year of publication: |
2003 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Burns, Alvin C. ; Bush, Ronald F. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 642 S. : Ill., graph. Darst. 1 CD-ROM (12 cm) 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2001 |
| ISBN: | 0-13-120264-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766187