Marketing research : past accomplishments and potential future developments
Year of publication: |
1974
|
---|---|
Authors: | Lazer, W. |
Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 16.1974, 3, p. 183-202
|
Subject: | Marktforschung |
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