Marketing research : within a changing information environment
Joseph F. Hair, Jr. ; Robert P. Bush ; David J. Ortinau
| Year of publication: |
2006 ; 3. ed., rev. internat. ed.
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|---|---|
| Authors: | Hair, Joseph F. ; Bush, Robert P. ; Ortinau, David J. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketing research |
| Extent: | XXVII, 730 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: New York; London: McGraw-Hill, 2003 |
| ISBN: | 0-07-710936-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004824502