Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line
Paul R. Gamble ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Gamble, Paul R. (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Markenführung | Brand management | Produktplanung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | xii, 308 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Includes bibliographical references S. 300 - 303 and index |
| ISBN: | 0-7494-4385-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002573035