Marketing's Influence and New Product Performance in Chinese Firms
Year of publication: |
1999
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Authors: | Li, Haiyang ; Atuahene-Gima, Kwaku |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 7.1999, 1, p. 34-56
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