Marketing's role in international business theory development
John K. Ryans jr. and Henry W. Woudenberg jr.
Year of publication: |
1977
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Authors: | Ryans jr., John K. ; Woudenberg jr., Henry W. |
Published in: |
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0015-7325, ZDB-ID 8626509. - Vol. 12.1977, 2, p. 208-217
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