Marketing's Role in Strategic and Tactical Planning
Year of publication: |
1988
|
---|---|
Authors: | Shiner, Donald V. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 22.1988, 5, p. 23-31
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Planning | Strategy |
-
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris, (2014)
-
As narrative capital : jazz tropics and the marketing imaginary
Brownlie, Douglas, (2015)
-
Smith, Brian D., (2019)
- More ...
-
The Military Approach to Competitive Advantage
Shiner, Donald V., (1989)
- More ...