The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending
Shawn Clark
| Year of publication: |
c2000
|
|---|---|
| Authors: | Clark, Shawn |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Return on Investment | Return on investment | Marketingmanagement | Marketing management | USA | United States | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xiii, 207 p ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 197) and index |
| ISBN: | 0-658-00006-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001390795