Marketing spending and aftermarket performance of IPO firms
Year of publication: |
2017
|
---|---|
Authors: | Fine, Monica B. ; Gleason, Kimberly ; Mullen, Michael |
Published in: |
Marketing Intelligence & Planning. - Emerald Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 35.2017, 4, p. 560-576
|
Publisher: |
Emerald Publishing Limited |
Subject: | Marketing strategy | Financial performance | Underpricing | Initial public offering | Long-run firm performance | Marketing spending |
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