Marketing Strategic Alliances: The Small Hotel Firm
Year of publication: |
1994
|
---|---|
Authors: | Morrison, Alison J. |
Published in: |
International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 6.1994, 3, p. 25-30
|
Publisher: |
MCB UP Ltd |
Subject: | Alliances | Cost control | Hotel and catering | Hotels | International marketing | Marketing strategy | Small firms |
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