Marketing strategies for Central and Eastern Europe : [this book is based on the proceedings of the 6th Annual Conference on Marketing Strategies for Central & Eastern Europe, held from 2 to 4 December 1998 in Vienna]
ed. by Stewart Arnold ...
| Year of publication: |
2001
|
|---|---|
| Other Persons: | Arnold, Stewart (contributor) |
| Institutions: | Conference on Marketing Strategies for Central and Eastern Europe <6, 1998, Wien> (contributor) |
| Publisher: |
Aldershot [u.a.] : Ashgate |
| Subject: | Marketing | Europe, Central | Management | Europe, Eastern | Mitteleuropa | Marketingstrategie | Kongress | Wien <1998> | Osteuropa |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 306 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-7546-1316-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004754994