Marketing strategies through customer attention : beyond technology-enabled Customer Relationship Management
Steve Jones; Ashok Ranchhod
Year of publication: |
2007
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Authors: | Jones, Steve ; Ranchhod, Ashok |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 1.2007/08, 3, p. 279-286
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