Marketing Strategy Typologies in Hungary
Year of publication: |
1993
|
---|---|
Authors: | Hooley, Graham J. ; Beracs, Jozsef ; Kolos, Krizstina |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 11/12, p. 80-101
|
Publisher: |
MCB UP Ltd |
Subject: | Economic conditions | Hungary | Market economy | Marketing strategy |
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