Marketing theory and metatheory
Year of publication: |
1970 ; 1. print
|
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Authors: | Bartels, Robert D. W. |
Institutions: | American Marketing Association (contributor) |
Publisher: |
Homewood, Ill. : Irwin Georgetown/Ont. : Irwin-Dorsey |
Subject: | Markttheorie | Wirtschaftswissenschaft | Economics | Marketingtheorie | Marketing theory |
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