Marketing through sport : a case of a religious organization
Year of publication: |
2010
|
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Authors: | Lee, Seungbum |
Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 7.2010, 1, p. 87-96
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Subject: | Holy Spirit Association for the Unification of World Christianity | Religionsgemeinschaft | Religious community | Fußball | Football | Sportmarketing | Sports marketing | Sponsoring | Sponsorship |
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