Marketing to Industrial Democrats
Year of publication: |
1979
|
---|---|
Authors: | Guiller de Monthoux, Pierre ; Patzak, Melitta |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 3, p. 126-140
|
Publisher: |
MCB UP Ltd |
Subject: | Channel relationships | Buying | Consumer behaviour | Industrial marketing | Trade unions | Personnel departments |
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