Marketing to Leading Edge Baby Boomers: Perceptions, Principles, Practices, Predictions
Year of publication: |
2007
|
---|---|
Authors: | Cook, George R. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 7, p. 447-448
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market segmentation | Demographics | Target marketing | Buying influences | Marketing strategy |
-
Gerontographics: a Scientific Approach to Analyzing and Targeting the Mature Market
Moschis, George P., (1992)
-
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah, (2013)
-
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art, (2014)
- More ...
-
Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well‐being
Cook, George R., (2008)
-
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game
Cook, George R., (2010)
-
Using Choice Modeling To Supercharge Your Business
Cook, George R., (2010)
- More ...