Marketing to rural women : how various leading brands are doing it?
Year of publication: |
2012
|
---|---|
Authors: | Vasavada-Oza, Falguni ; Nagraj, Aparna ; Krishna, Yamini |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 9.2012, 2, p. 7-17
|
Subject: | Ländlicher Raum | Rural area | Ländliche Entwicklung | Rural development | Frauen | Women | Indien | India | Markenführung | Brand management |
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