Marketing to the African Segment of the South African Market
Year of publication: |
1978
|
---|---|
Authors: | Staude, G.E. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 12.1978, 6, p. 400-412
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Dual ladder | Ethnic groups | Market segmentation | South Africa | Black people |
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