Marketing to the social web : how digital customer communities build your business
Larry Weber
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Weber, Larry |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | World Wide Web 2.0 | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 246 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2007 |
| ISBN: | 0-470-41097-3 ; 978-0-470-41097-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003777510