Marketing
von Hans Christian Weis
| Year of publication: |
2007 ; 14., völlig überarb. und aktualisierte Aufl.
|
|---|---|
| Authors: | Weis, Hans Christian |
| Publisher: |
Ludwigshafen (Rhein) : Kiehl |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 618 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 527 - 536 |
| ISBN: | 978-3-470-51274-7 ; 3-470-51274-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004887716