Marketplace Lifestyles in an Age of Social Media

Online-Ressource (328 p)

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Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; 1. Origins and Definitions; Evolution of the Concept; Definitions of Lifestyles Used in Marketing; Conclusion and Synthesis; 2. Methodological Approaches Centered on Values; Historic Development of the Idea of Values and Their Characteristics; Values and Applications in Marketing; Conclusion and Synthesis; 3. Traditional Approaches Focusing on Attitudes and Activities; History and Definition; Theoretical Foundations for the Concepts of Attitudes and Activities

Different Studies Focusing on Attitudes and ActivitiesConclusion and Synthesis; 4. French Approaches; Section 1: Studies of COFREMCA; Section 2: The Center for Advanced Communication (CCA); Section 3: Approach of CREDOC; Section 4: Other Sociographical Approaches of a French Origin; Conclusion and Synthesis; 5. The Analysis of Products, Goods, and Services Purchased by the Consumer; Genesis and Definition; Interest Toward Specific Categories of Products; General Approaches in Terms of Means of Consumption; Geosocial Approaches; Asian Research; Conclusion and Synthesis

6. Fields of Application of LifestylesDecisions Concerning Distribution; Conception and Development of New Products; Strategies of Segmentation in the Market; Identifying New Market Trends; Advertising Strategies; Lifestyles and Management; Conclusion and Synthesis; 7. Problems and Critiques Raised by Studies of Lifestyles; Problems Raised by Studies on Values and Variables of Consumption; Methodological Problems Posed by AIO Inventories and French Approaches; The Adequacy and Use of Lifestyle Studies in the European and French Context; Conclusion and Synthesis

8. New Methodological and Conceptual ProposalsThe Proposed Methodology Improvements; The Theoretical Propositions; Conclusion and Summary; 9. Social Media and a Theory and Method for Future Research; Social Media Status; Functions of Social Interaction and Change; Influence in Sports and Social Media; Social Media Research; Conclusion; 10. General Conclusions; A World of Theoretical Approaches to Lifestyles; Current Trends; Prospects for Change; Final Thought; References; Index; About the Authors

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