Mass customization in apparel industry : implication of consumer as co-creator
Year of publication: |
2014
|
---|---|
Authors: | Grimal, Laurent ; Guerlain, Philippe |
Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 15.2014, p. 105-121
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Mass Customization | Mass customization | Kundenintegration | Customer integration |
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