Mathematical models and marketing management
Year of publication: |
1964
|
---|---|
Authors: | Buzzell, Robert D. |
Institutions: | Graduate School of Business Administration, Harvard University (contributor) |
Publisher: |
Boston : Harvard Univ. |
Subject: | Absatztechnik | Absatztheorie | Betriebswirtschaftliche Verfahrensforschung | Werbungserfolg | Theorie | Theory | Marketingmanagement | Marketing management | Mathematik | Mathematics |
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