Mature markets and revitalization strategies: An American fable
Year of publication: |
1991
|
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Authors: | Gordon, Geoffrey L. ; Calantone, Roger J. ; Benedetto, di ; Anthony, C. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 34.1991, 3, p. 39-50
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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