Mavens and their potential role in the diffusion of marketing information
Year of publication: |
2011-07
|
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Authors: | Mailu, Stephen ; Rutto, Jamin ; Njuguna, Esther |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Market mavens | Opinion leaders | Innovativeness |
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