Maximising Financial Services: Sophisticated Database Marketing
Year of publication: |
1990
|
---|---|
Authors: | Taylor, John ; Oake, John |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 8.1990, 7, p. 11-15
|
Publisher: |
MCB UP Ltd |
Subject: | Database marketing | Management information systems | Strategic marketing |
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