Maximizing sequence-submodular functions and its application to online advertising
Saeed Alaei, Ali Makhdoumi, Azarakhsh Malekian
| Year of publication: |
2021
|
|---|---|
| Authors: | Alaei, Saeed ; Makhdoumi, Ali ; Malekian, Azarakhsh |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 10, p. 6030-6054
|
| Subject: | submodular function maximization | sequence submodularity | applications to online advertisement | online ad allocation | query rewriting | Online-Marketing | Internet marketing | Theorie | Theory | Mathematische Optimierung | Mathematical programming |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665715