Measurement, Validation and Factor Structure of Corporate Reputation in Banking Sector of India
Year of publication: |
2014
|
---|---|
Authors: | Chahal, Hardeep ; Kumari, Archana |
Published in: |
Global Business Review. - International Management Institute. - Vol. 15.2014, 2, p. 237-261
|
Publisher: |
International Management Institute |
Subject: | Corporate reputation | customer orientation | emotional appeal | business performance |
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