Measures of perceived sustainability
Year of publication: |
2015
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Authors: | Kim, Juran ; Taylor, Charles Robert ; Kim, Kyung Hoon ; Lee, Ki Hoon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 2, p. 182-193
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Subject: | perceived sustainability | sustainability | measures of perceived sustainability | customer equity | customer equity driver | Nachhaltigkeit | Sustainability | Kundenwert | Customer value | Nachhaltige Entwicklung | Sustainable development | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
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