Measuring Attitude Toward the Brand and Purchase Intentions
Year of publication: |
2004
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Authors: | Spears, Nancy ; Singh, Surendra N. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 26.2004, 2, p. 53-66
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