Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Year of publication: |
2015
|
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Authors: | Mishra, Abhishek ; Dash, Satyabhushan ; Malhotra, Naresh K. ; Cyr, Dianne J. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 7, p. 603-630
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Subject: | design perception | scale | brand equity | digital device | user experience | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenführung | Brand management | Messung | Measurement |
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