Measuring customer experience in banks : scale development and validation
Year of publication: |
2014
|
---|---|
Authors: | Garg, Ruchi ; Rahmen, Zillur ; Qureshi, M. N. |
Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 9.2014, 1, p. 87-117
|
Subject: | Customer experience | Banks | Scale development | Validition | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Bank | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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