Measuring customer experience in banks: scale development and validation
Year of publication: |
2014
|
---|---|
Authors: | Garg, Ruchi ; Rahman, Zillur ; Qureshi, M.N. |
Published in: |
Journal of Modelling in Management. - Emerald Group Publishing Limited, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 9.2014, 1, p. 87-117
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer experience | Banks | Scale development | Validation |
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