Measuring relationship quality in luxury product : exploratory factor analysis
Year of publication: |
2021
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Authors: | Agarwal, Shubhi ; Agrawal, Anand Mohan |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8178, ZDB-ID 2170812-5. - Vol. 25.2021, 3, p. 242-254
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Subject: | exploratory factor analysis | high-involvement category products | jewellery | luxury products | relationship quality | Luxusgüter | Luxury goods | Faktorenanalyse | Factor analysis | Beziehungsmarketing | Relationship marketing | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
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