Measuring situational triggers of television channel switching
Year of publication: |
2010
|
---|---|
Authors: | Dix, Steve ; Phau, Ian |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 28.2010, 2, p. 137-150
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Television commercials | Advertising effectiveness | Advertising media | Consumer behaviour | Situation analysis |
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