Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers
Year of publication: |
2007-05-29
|
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Authors: | Giannakas, Konstantinos ; Karagiannis, Giannis ; Tzouvelekas, Vangelis |
Institutions: | Department of Economics, University of Crete |
Subject: | Advertising productivity | advertising direct distance function | media substitutability | processed meats industry | Greece |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number 0721 45 pages |
Classification: | D24 - Production; Capital and Total Factor Productivity; Capacity ; L25 - Firm Size and Performance ; L66 - Food; Beverages; Cosmetics; Tobacco ; M37 - Advertising |
Source: |
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