Measuring the efficiency of digital advertising
Year of publication: |
2017
|
---|---|
Authors: | Pergelova, Albena ; Angulo-Ruiz, Fernando |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 382-397
|
Subject: | Mobile Marketing | Mobile marketing | Effizienz | Efficiency | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Performance-Messung | Performance measurement |
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