MEASURING THE IMPACT OF ADVERTISING AND PROMOTION: SINGLE-OR MULTI-EQUATION SYSTEMS? A CASE STUDY OF THE WASHINGTON APPLE INDUSTRY
Year of publication: |
2003-03
|
---|---|
Authors: | van Voorthuizen, Hilde ; Schotzko, R. Thomas ; Mittelhammer, Ronald C. |
Publisher: |
AgEcon Search |
Subject: | Marketing |
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