Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry
Li-Ting Yeh and Dong-Shang Chang
| Year of publication: |
2023
|
|---|---|
| Authors: | Yeh, Li-Ting ; Chang, Dong-Shang |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 10, p. 2094-2108
|
| Subject: | Data envelopment analysis | econometrics | marketing | time series | Data-Envelopment-Analyse | Kfz-Industrie | Automotive industry | Theorie | Theory | Werbung | Advertising | Zeitreihenanalyse | Time series analysis | Werbewirkung | Advertising effects | Ökonometrie | Econometrics | Schätzung | Estimation | Effizienz | Efficiency |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2022.2128910 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446050